Your story is structured in a way that hooks your audience from the first 2 seconds of the video or the first paragraph on the page 

 Your story connects with your reader or listener in a way that makes them root for you 

 Your story builds a pulsing crescendo, keeping your audience on their tippy toes all the way until the hero (you) have said your part 

 You aren’t staring mindlessly at a blank page wondering “how to tell your amazing story.” 

 All of this while keeping true to your narrative, your voice & not sounding like you ran your story through AI.